Business guides

A complete look at what it takes to keep your business moving forward with confidence.

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A smiling businessman leaning back in his seat with his hands behind his head.

9 key sections of an effective business plan explained

Create a successful business plan to turn your ‘eureka’ ideas into reality. This guide outlines all the essential elements you need to include.

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Man writes in a book. In front of him is an open laptop.

What is a business plan and why every entrepreneur needs one

Crafting a business plan boosts your chances of running a successful business and helps secure funding for your venture. Begin developing your plan today.

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How to do market research for a small business in 7 simple steps

Whether you’re a startup, launching a fresh product or just want to improve, market research connects you with your customers. Here’s how to do it.

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Two colleagues discuss their work while sitting on a sofa and looking at a shared laptop.

What is market research and why it matters for new businesses

Discover how market research can help you better understand your customers and competition and get to grips with the latest market trends.

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Woman working on a laptop scrutinising paperwork.

How to define the target market in your business plan

All businesses need a target market. But how do you work out who your target market is? Find out with our comprehensive guide.

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"Cashflow projections" written on a piece of paper

What is a cash flow forecast and how can you create one?

Discover our 4-step plan for creating a cash flow projection for your business plan.

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